There are two types of marketing:

● Conventional marketing
● Digital marketing.

Conventional Marketing:

Traditional marketing is the way of broadcasting the ads, etc, in various forms:

Digital Marketing:

Digital marketing refers to the digital and technological use of online business tactics, brand promotion, branding, etc.

Importance of Digital Marketing:

“10x increase in audience in 10x low cost”

Parts of Digital Marketing:

There are four essential parts of online marketing, which are below:
➢(SEO)
➢(SEM)
➢(SMO)
➢(SMM).

1. (SEO)Search engine optimization:

Search engine optimization(SEO) is optimizing a website or online content to improve ranking and visibility on search engine result pages(SERPs). The objective is to enrich the website’s traffic organically without using pay-per-click(PPC) policies.
Search engine optimization involves various strategies, including keyword optimization, content writing, technical improvements, etc.

In SEO, there is no rule for ranking highly on search engines like Google, YouTube, etc., to increase online traffic.

2. (SEM)Search engine marketing:

It refers to the paid search strategy.
In SEM,(Search engine marketing) various essential factors should be, which include:

Search engine marketing(SEM) helps companies bring their products and services to attract audiences through paid search engine advertising.

3. (SMO)Social Media Optimization:

Social refers to the interaction of an individual or a group with its community, and media is the plural of medium.

4. (SMM)Social Media Marketing:

Social media marketing compresses two main concepts:

● Sponsored contents
● And influencer partnership.

Pillars of Digital Marketing:

There are three main pillars of Digital Marketing:

1. Targeting audience
2. Attraction on Social Media
3. Make sales.

i) Targeting Audience:

The goal is to target the specific audience interested in our content. We have to target the pain points and need points as well.

If we want to run an awareness campaign related to college facilities, we should keep in mind the factors mentioned above; only the college students and it is possible their parents would be interested in our content.

ii) Attraction on social media:

We need to leverage the content to attract the audience and simplify it.

iii) Make sales:

Through digital marketing, we connect with our customers wherever we are. The main motive is to make sales after targeting and attracting an audience on social media, grasping their attention and creating a robust deal with them.

Conclusion:

Almost all companies create an average revenue of two dollars for every dollar they spend on Google and YouTube ads, etc.
In the coming years, digital marketing will dominate physical marketing through artificial intelligence (AI).

THE END��